We created an interactive game, hidden in a 30-second TV spot. It played at normal speed as an ad for a totally different Gala game. However, when slowed down, it became a three-minute technical nightmare with all 90 bingo calls hidden in it. That being said, if you could find them you’d be in with a chance to win £50k. 40,000 people played in the first weekend and 88,000 individuals in total.